The key to looking and feeling great is feeling confident and comfortable in your clothes! So familiarise yourself with the fit that suits you best right here, using our clever denim guide to ensure you find the perfect pair it's as easy as 1,2,3! JEANIUS!
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The relaxed boyfriend fit is cut looser over the hips and thighs to skim your curves. The low-rise waistband and oversized pockets create the appearance of a slimmer bum.
Roll up the bottoms for easy-to-do style and team with a bright tee or floral blouse for an instant feminine feel.Shop boyfriend jeans
Conscious of your tum? These jeans sit higher on the waist to slim your silhouette and minimise that muffin-top. The higher waistband elongates your legs balancing out your shape.
Wear with your top tucked in and add a skinny belt to draw you in and show off your waist!Shop high waisted jeans
Skinny jeans are here to stay! Established as a firm fashion must-have season-on-season this trend is suitable for all body types.
Pair you skinnies with a glitzy top for an evening-ready outfit or a tunic & oversized cardi for a sizzling summer look!Shop skinny jeans
This classic cut is a fashion favourite season-on-season. The cut skims over the thighs to the kick-flare ankle which balances out your hips and bum creating a slimmer leg line.
Perfect for any occasion! Try with a tunic top or floaty blouse to cover your tum.Shop bootcut jeans
The ankle grazer will see you through the milder months. Grab yourself a pair of these must-have jeans in a choice of this season's colours and make a style statement.
Wear with a simple top and fabulous flats and look great no matter what the occasion!Shop ankle grazer jeans
Flares are back! This retro-inspired style is super versatile and can flatter any figure, a wardrobe must-have for an effortless day-to-night outfit.
Pair with almost anything from a basic tee to a button-down blouse and reach for your heels for on-trend glam in this forgiving fit!Shop Wide-Leg jeans
Combining the comfort of leggings with the timeless style of a jean... the jegging was born! This figure-hugging style is the ultimate wardrobe staple that can see you from day-to-night with ease. The elastic built into the waistband makes for the perfect fit and is super comfortable too!Shop jeggings
FIT YOUR THIGH
Struggle to find jeans to fit your thigh? You can count on us for a solution. Our Bespoke Fit range offers the must-have styles in two different cuts, just simply choose the one that fits you best - Problem solved!
Top tip! Try dark denim for the most slimming shade.Shop fit your thigh jeans
FIT YOUR CALF
When your slim leg jeans are just too tight help is at hand - discover our new Bespoke Fit range! This clever collection comes in two calf fittings to accommodate your curves. Just simply select your normal size, then choose the calf fitting that's best for you... it's that easy!Shop fit your calf jeans
FIT YOUR BUM
Uniquely cut to give the perfect fit around your bum, pick from a choice of two fittings for a snug, sag-free look. Feel good and look great in jeans that are tailored to accommodate your curves.Shop fit your bum jeans >
Jeans designed with your behind in mind! Available in a range of colour washes and lengths, you are bound to find your perfect pair. Take note of our sewn-in secrets angled pockets, carefully placed darts and clever seams which create the illusion of a perkier bum.
Wear with your top tucked in to show off this newfound lift!Shop perkier bum jeans
Give Truly Wow jeans a whirl to create the appearance of thinner thighs. The curved seams and clever shading slim and trim your curves for a super-flattering fit.Shop thinner thigh jeans