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JEANS FIT GUIDEFashion...Its in your Jeans
the WoW Jeans
    The specially shaped pockets, flattering yolk and darts give you the ultimate lift and the non-stretch front panel slims your tummy – WOW!
Slim Leg
    Designed to accentuate those curves – buy with confidence knowing they’ll skim over your figure not cling to it!
Slouch
    Comfy, casual and so right now. These loose fitting jeans are perfect for lazing around the house – but just as good with an on-trend top.
Straight Leg
    This classic jeans style will give a slim silhouette without going OTT on the curves. It’s subtle denim at it’s best and can be worn with almost anything!
Kick Flare
    If you’re self-
    conscious about your thighs, this is the
    style for you!
    The kick-flare slims the tops of your legs and that wide hem balances the bottoms of them!
Boot Cut
    This is the ultimate jean style – it works on everyone! How?
    By lengthening those legs and balancing your hips and thighs! Ever girl should have
    a pair!
Wide Flare
    This 70’s style is perfect for lengthening your legs and it skims your thighs for a totally flattering fit!
Wide Leg
    The wide-leg jean is the perfect choice if you want to balance your curves.
    They’ll skim your thighs and hips and stay wide all the way
    to the ground.
The WoW Jeans
  • Perfect for everybody
  • Lifts your bum
  • Flattens your tum
  • Hugs your waist
Slim Leg
  • Perfect for creating curves
  • Skims not clings
Slouch
  • Perfect for comfort
  • Casual style
  • Relaxed fit
Straight leg
  • Perfect for creating a slim silhouette
  • Casual style
  • A real classic
kick Flare
  • Perfect for slimming your thighs
  • Wide hem balances hips
Boot Cut
  • Perfect for everyone
  • Lengthens your legs
  • Balances your hips and thighs
Wide Flare
  • Perfect for lengthening your legs
  • Looser on your thighs
Wide Leg
  • Perfect for balancing curves
  • Skims over thighs and hips
Find the Perfect Fit

When you buy a pair of jeans you want to wear them again and again. So I’ve made you a little measuring guide to help you find the right pair!


Work out your waist measurement Place the tape measure around your natural waistline.

Work out your hip measurement Place the tape measure around your hips and bottom at the fullest point.

Work out your leg measurement Place the tape measure at the top of your inside leg and measure down to the point where you want your jeans to sit. Don’t forget your shoes will affect your height, so decide whether you want to wear heels or flats. Or if you want an easy life, measure your favourite pair of jeans!

Then check these measurements Against the women’s sizing guide Click on the Help on Sizing link. If you’ve got bigger hips & a small waist, go with the bigger hip size & wear a belt.