SWIMWEAR
FLASHBACK:

FROM COVERED UP TO
BARELY THERE... WHICH
WAS YOUR FAVOURITE?

1920s Swimwear
1920s
ALL COVERED UP

Bathing beauties showed off their athletic figures, in figure-hugging, sleeveless tank suits - cut rather unflatteringly at the mid-thigh.

1930s Swimwear
1930s
SWIMWEAR
GOES SEXIER

Shorter styles with lower necklines to accentuate the bust, and higher cut legs to show off their slender hips.

1940s Swimwear
1940s
SWIMWEAR
GETS CLEVER

Cut-away suits with tummy-control panels and bra cups for support become more popular. Looking like corsets, they help show-off more curvier, feminine figures like the classic hourglass shape.

MEANWHILE... THE TWO-PIECE BIKINI IS BORN!

1950s Swimwear
1950s
FULL-FIGURED
& FABULOUS

It's all about big boobs, small waist and a big bum! Women show off their fuller figures in strapless or halterneck swimsuits with ruching or ruffles for hip coverage.

bikinis have skirt bottoms & a high waist for modesty

1960s Swimwear
1960s
LOVING THE LYCRA

Pear-shaped ladies with long legs and bigger bums love Lycra swimsuits with revealing mesh side-panels and flared-over skirts to disguise wobbly thighs!

bikinis go daring and expose

the belly-button

1970s
SWIMWEAR GOES
FASHIONABLE

Super-tight with a deep, plunging neckline, low back and ultra-high legs - in bright colours or metallics.

sun-worshippers step out in string

bikinis for an all-over tan

1980s Swimwear
1980s
TAKING THE
PLUNGE

The G-string arrives from the beaches of Brazil. Meanwhile, the V-kini - narrow fronted with a super high leg and plunging neckline - becomes the swimsuit of choice.

1990s Swimwear
1990s
INSPIRED BY
BAYWATCH

Swimsuits are cut lower on the bust and over hip height on the legs.

EVEN BIKINIS GO HIGH ON THE WAIST AND THE LEG. BUT IT'S TOO MUCH SKIN ON SHOW FOR SOME, SO TANKINIS PROVE POPULAR.

2000s Swimwear
2000s
BARELY THERE

It's all about ultimate exposure in the Noughties. Barely there bikinis, triangle bikinis, boy-shorts and cut-away swimsuits are all the rage.

ELSEWHERE, APPLE-SHAPED LADIES SLIP INTO SWIMSUITS WITH BUILT-IN SUPPORT.

NOW
INTRODUCING
LIZ McCLARNON

Whatever your shape, you can find the look for you, at Fashion World. The very gorgeous Liz McClarnon has helped us design a boutique swimwear collection for 2014.

The collection consists of 3 styles: bikinis, swimsuits and swimdresses, with matching cover-ups. Each piece is cleverly cut with sewn-in secrets for a flattering fit, no matter what your shape.

Embed this infographic

To embed this infographic into your site, copy and paste the code below and paste it into your web page.