The jeans style guide

From balancing your figure to slimming your tummy I'm going to teach you how to work magic with nothing but a pair of jeans!

Simply Wow Jeans

Designed to fit your waist with no gaping waistband, plus perfectly placed pockets to give your bum a firmer appearance. Available in slim-leg & bootcut

Tummy Tamer Jeans

The concealed Taming Panel will make your tummy look visibly flatter, while the elasticated waistband gives you a perfect fit.

Thigh Slimmer Jeans

Jeans that make your legs look longer and slimmer thanks to clever shading and curved seams. Also has a (concealed) back elasticated waistband for a perfect fit.


Instant, figure-fixing magic! There's a hidden control panel to smooth your tummy and a secret stretch waistband for utter comfort! Choose a slim-fit or bootcut style!

Slim Fit

Make no mistake, this style will accentuate your curves! Great for showing off your figure, without getting clingy!


You can't beat boyfriend jeans! They're fashionable without even trying - and boy are they comfortable!

Straight Leg

Super slimming and really flattering, these jeans work your curves in the most subtle way - and they go with almost everything!

Kick Flare

Great for thigh slimming and hip balancing, these jeans are instant shape fixers for women with hip level curves!


The most comfortable jeans you'll ever wear! They're stretchy & figure hugging, wear them with tunics and dresses, just like you would leggings!


You can't go wrong with bootcut jeans! They work on every curve - it's all down to their leg lengthening and hip balancing shape!

Wide Leg

These jeans are made to balance your curves. They skim the thighs and get gradually wider as they go down the leg for a super flattering fit

70s Flare

Great for balancing a 'hip-py' figure the 70's flare is back! Wear with chunky-heeled platform shoes for a retro style update.

Find you perfect fit

Work out your waist measurement
Place the tape measure around your natural waistline.

Work out your hip measurement
Place the tape measure around your hips and bottom at the fullest point.

Joy Wilson

Then check these measurements
against the ladies? skirts and trousers chart on the ?Women?s sizing guide? click here. If you?ve got bigger hips and a smaller waist, go with the bigger hip size and wear a belt.

Work our your leg measurement
Place the tape measure at the top of your inside leg and measure down to the point where you want your jeans to sit. Don?t forget your shoes will affect your height, so decide whether you?ll want to wear heels or flats. Or if you want an easy life, measure your favourite pair of jeans!

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